From Defamer:
Ain’t It Cool News has come across perhaps the greatest promotion in the history of soon-to-be-doomed movies. Visitors to the website of New Line’s Running Scared can take part in a highly immersive interactive experience (you must be 17 years old to play—wink wink, horny fifth graders!), becoming a virtual, cunnilingus-craving version of Paul Walker:
... yes. That's right. A major movie studio has put out an electronic cunnilingus game as a marketing exercise for a movie.
Sheer, sheer, class - particularly the text when you "win" the game: “YEAH! Your wife just came her fucking brains out! (Now go wash your mouth out with booze)”
jesus fucking christ.