creative destruction
Dec. 22nd, 2005 12:59 pmWhat do you do if you're the Gap chain of stores? No-one likes your clothes, your image is in the tank, and you need a radical makeover. Well, you could get Spike Jonze to make an advertisement for you featuring the destruction of one of your stores.
Watch the advertisement (6.4M)
It's genius. I particularly like the sales rep's flying tackle of the mannequin. Of course, the Gap, being a large corporation, and therefore totally stupid, did almost nothing with this ad: The sorry story
Watch the advertisement (6.4M)
It's genius. I particularly like the sales rep's flying tackle of the mannequin. Of course, the Gap, being a large corporation, and therefore totally stupid, did almost nothing with this ad: The sorry story